STOP ‘COLD AISLE SYNDROME’
‘Cold Aisle Syndrome’ is caused by cold air falling from open display fridges into the shopping aisle. This is an unavoidable consequence of supermarket chiller aisles and cold aisles are recognised as one of the biggest causes of customer complaints in supermarkets. Cold aisles also impact on sales. As customers rush to get out of chiller aisle, thoughts of stopping to browse and and buy are quickly forgotten.