F1 Impact: How Can The Williams F1 Team Help Supermarkets?

Formula One teams began life in the 1950s as nothing more than racing outfits which sent a car to the track. A lot has changed since then as the amount of money needed to keep their wheels turning has accelerated.

Now the teams aren’t just 200 mile per hour billboards for their brands, they are high-tech testbeds for automotive or IT companies which want to see how their products perform under extreme speed and stress.

Paul McAndrew
Hits: 716
Read more

Williams uses F1 tech to increase refrigerator efficiency

A new aerodynamic device has the potential to reduce the energy consumption of supermarket refrigerators by up to 30 percent. The product, currently being developed by Williams Advanced Engineering in collaboration with Aerofoil™ Energy, can be clipped onto existing cabinets, making it easy for companies to upgrade their stores.

Paul McAndrew
Hits: 582
Read more