Asda to install F1-inspired Aerofoil technology in stores

by Paul McAndrew
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Supermarket Asda has today announced that it will install F1-inspired Aerofoils in 187 of its supermarkets, reducing energy consumption from refrigeration by an estimated 17% and slashing CO2 emissions.

Refrigerators are the largest consumer of power in supermarkets and, in their present design, lose significant amounts of cold air, creating inefficiencies that demand increased energy use. This leads to greater carbon emissions and colder aisles for shoppers.

Aerofoil, a new device from Aerofoil Energy, is influenced by Formula One aerodynamics from Williams and is similar in appearance to the rear wing of a Formula One car. It uses aerodynamics to guide cold air down the fridge more efficiently, meaning substantially fewer carbon emissions and warmer shops. Initial results from tests in the US also show an increased shelf life of produce, helping to reduce food waste.

Like all the Walmart family, we’re committed to lowering our energy use, with a target of a 30% reduction in energy intensity by 2025 from our 2010 baseline, said Brian Churchyard, Senior Manager for Construction Design Standards at Asda. The rollout of Aerofoils, alongside other initiatives we’re undertaking, such as moving to 100% LED sales floor lighting this year, will significantly help us in achieving this target, as well as improving the shopping experience for our customers.

Aerofoil has won multiple awards recognising its innovative nature and was most recently a finalist with the Royal Academy of Engineering for their MacRobert Award, the UK’s most prestigious and longest-running engineering prize.

“The teams at Williams and Aerofoil Energy are delighted that Asda has recognised the benefits that installation of the innovative Aerofoil device can deliver to the company and its customers,” said Craig Wilson, Managing Director of Williams Advanced Engineering. “Using state-of-the-art aerodynamic capabilities here at Williams we have worked with Aerofoil Energy to design and develop Aerofoil to deliver multi-million pound energy savings, tons of CO2 emission reductions and an improved climate in stores for shoppers.

Aerofoil Energy worked closely with Williams Advanced Engineering to refine the original Aerofoil concept, using Williams’ proven expertise in aerodynamic design and testing from four decades of success in Formula One racing. Williams’ Advanced Engineering division uses computational fluid dynamics to model and simulate new designs before testing them at the Williams technical facility in Oxfordshire.

It is great to see such a well-known and respected brand as Asda choosing to install Aerofoils,” said Paul McAndrew, CEO of Aerofoil Energy Ltd. “From an idea I had a few years ago, through working with Williams to refine and produce it, to now seeing Aerofoils in operation in supermarkets, this is a proud day for me and the Aerofoil team.

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About Williams Advanced Engineering

Williams Advanced Engineering Limited operates a technology and engineering services business and is part of the Williams Group. In 2010, Williams Grand Prix Engineering Limited began diversifying its operations, leading to the establishment of the Williams Advanced Engineering division, which has now become Williams Advanced Engineering Limited. Combining cutting edge technology and the industry’s best engineers with precision and speed to market derived from four decades of success in the ultra-competitive environment of Formula One, Williams Advanced Engineering provides world class technical innovation, engineering, testing, manufacturing and operational consultancy services to the automotive, motorsport, aerospace, defence, health and energy sectors. Working in close collaboration with its customers, Williams Advanced Engineering helps meet the sustainability challenges of the 21st century and improve performance, with its expertise in aerodynamics and thermodynamics, electrification, advanced lightweight materials and vehicle integration. The Company was honoured with the Queen’s Award for Enterprise in Innovation 2018.

For more information see www.wae.com, follow on Twitter, LinkedIn and Instagram.

About Aerofoil Energy Ltd

AerofoilTM Energy is an award-winning British tech start-up company. Aerofoil Energy invented a profiled Aerofoil blade that attaches to the end of the shelves in open fridges and is specially designed to keep cold air within the refrigeration unit. This energy saving device has been optimised by Williams’ engineering specialists who have lent their aerodynamics expertise to the development of Aerofoil technology.

For more information see https://www.aerofoil-energy.co.uk/.

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices. Each week more than 18 million customers visit its 645 stores - including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations - and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.